Scania emphasizes the connection with its community
This week, Scania is launching its new global campaign "It’s just special," which stands out for its humorous approach focused on the human experience rather than technical features.
A film at the heart of the campaign
The centerpiece of the initiative is a short film featuring two brothers who are attached to their Scania truck. The soundtrack, an adapted version of Hey Brother by Avicii with Bryan Adams’ voice, accompanies the story and illustrates the pride and sense of belonging shared by drivers. Patrik Thärnå, Head of Marketing and Communications, explains that this mindset is reflected in interactions between drivers and their commitment to every journey.
Global and multichannel distribution
The campaign will be broadcast worldwide on digital platforms such as YouTube, Meta, TikTok, and LinkedIn, as well as on connected TV and via influencers. Additional content, including behind-the-scenes footage and customer testimonials, will extend the story and strengthen the bond with the Scania community.
Scania emphasizes the connection with its community
This week, Scania is launching its new global campaign "It’s just special," which stands out for its humorous approach focused on the human experience rather than technical features.
Editorial Manager
Responsible for content marketing and editorial manager of our news sections, Marie André joined the Via Mobilis group in 2017 after completing studies in linguistics and obtaining a professional license in SEO & web writing.
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